What problems does BNPL solve?
January 14, 2023The Buy Now, Pay Later (BNPL) short-term financing method is quickly taking the payment space by storm and has become an increasingly popular way to make transactions. Its popularity stems from the convenience, flexibility, and financial freedom it offers shoppers when purchasing. But there’s much more than meets the eye with BNPL, such as solving practical problems for consumers—like helping them break down expensive purchases into manageable payments, improving their cash flow management or protecting their credit score.
In this article, we’ll explore how BNPL can help solve these everyday qualms that customers may encounter while shopping online or in-store. So, without further ado, let’s get started.
What does BNPL do for customers?
Buy Now, Pay Later (BNPL) services provide customers with the perfect balance between convenience and affordability. BNPL allows customers to purchase items they want and need while spreading their payments over extended periods. It ensures that customers can still afford to make their purchases but lessen the immediate financial impact by repaying later.
Because of this, BNPL makes necessary purchases a little more accessible to people with less disposable income while providing them with a bit of financial freedom. Not to mention, it simplifies the payment process for most customers as well. By taking advantage of BNPL services, customers do not have to worry about significant upfront costs or juggle multiple payment due dates – making this an excellent option for shoppers with tighter budgets.
What does BNPL do for businesses?
For businesses, offering BNPL as a payment option is beneficial for many reasons. Not only does it attract more customers, but it also leads to increased sales. Businesses can encourage impulse buying and upselling by providing potential customers with the option of BNPL. Additionally, BNPL helps reduce costs associated with credit card processing fees while consolidating the billing process into one payment platform.
It helps decrease merchant transaction costs and ultimately increase profits. This is particularly helpful in B2B transactions, where costs are likely to be recurring or larger, or require more complex decision-making processes with little margin for error. BNPL solutions can help businesses better manage their payment cycles after confirming a transaction, giving them healthier cashflow. One such provider is Biller Solutions, a B2B BNPL start-up that has been revolutionising the way businesses transact.
Another significant benefit for businesses is that BNPL has been proven to keep customers returning. Many BNPL providers offer loyalty programs and discounts, which help incentivise shoppers to stay loyal to their brand and continue using the service.
What problems does BNPL solve for customers?
BNPL is an attractive payment option for customers because it helps solve several financial problems.
For those with tight budgets, BNPL allows them to purchase the necessary items they need while having the flexibility to pay them off gradually over time. It makes it easier to manage their finances and alleviates any worries of getting into debt due to high costs.
Furthermore, BNPL can also benefit those looking to build or rebuild their credit score. Because payment plans are set up in advance and payments are automatically deducted from customers’ accounts each month, customers can improve their credit scores by showing consistent creditworthiness over time.
Having the opportunity to purchase items they need while not worrying about the financial strain of making a large payment upfront makes BNPL an attractive option for many shoppers.
How does BNPL help businesses?
BNPL helps businesses in many ways. Firstly, it allows them to attract more customers and increase their sales. By providing shoppers with an additional payment option more desirable than using a credit card or traditional financing methods, businesses can gain new customers and retain existing ones.
Secondly, BNPL solutions also help reduce costs associated with credit card processing fees and other billing processes. By moving the payment process to a single platform, businesses can save money on transaction costs while providing their customers with a convenient way to make payments.
Lastly, BNPL solutions offer loyalty programs which help encourage customers to return. Businesses can increase customer loyalty and engagement with their brand by offering discounts and rewards for using the service.
Tips for shoppers when using BNPL services
When using BNPL services, there are a few tips shoppers should keep in mind. Firstly, it is essential to remember that these services are best used when you can pay off your balance within the given timeframe. Otherwise, customers can be charged late fees or interest, adding up quickly and negating any discounts they may have received.
Additionally, shoppers should read the terms and conditions before signing up for any BNPL services to ensure they understand its specific rules. It includes reading over payment deadlines and fees that may apply if payments are made late. It is also important to remember that these services are not a form of credit, and any bills or payments must be made in full each month.
Lastly, it is essential to budget wisely and ensure that customers spend appropriately when using BNPL services. Stick to a budget and make sure you can afford the payments before purchasing anything.